05 JOURNAL

Long-form notes on skincare
& the business of branding.

Product reviews and routines for anyone building a skincare regimen. Branding essays for teams commissioning creator content. First pieces landing in the coming months.

I Reviews & routines
Upcoming
  • 01 The basics of a Korean skincare routine, that you may not know. 6 min Coming
  • 02 My K-beauty routine for humidity-proof skin. 8 min In progress
II Branding essays
Upcoming
  • 01 Why informed beauty outperforms aspirational content. 5 min Coming
  • 02 The nano creator paradox: small followings, high conversion. 7 min In progress