Years of testing, reading, and refining, shared in short-form content that feels like a recommendation, not an ad. Lifestyle and beauty, approached with care and substance.
Three formats, tailored to your campaign goals. Every deliverable is briefed around your product's real science, because informed buyers convert higher than impressed ones.
Single videos, 3-video bundles, carousels, and story series published to my audience. Built-in reach, built-in trust. Add cross-posting to hit Instagram and TikTok in one campaign.
↗Scripted, shot, and edited by me, delivered for your brand to post, boost, or use as creative assets. Raw footage available on request. Licensable for paid media.
↗Use my content in your paid campaigns across Meta, TikTok, and YouTube. 30-day, 3-month, 6-month and 12-month windows available. Perfect for whitelisting and spark ads.
↗A curated selection from the last twelve months. Each piece was briefed, produced, and published with a specific conversion goal.
One unpaid review. Real purchase intent.
A short-form review posted organically on TikTok, built around why Volufiline matters for under-eye concerns. No brief, no paid partnership, no ad spend. Just an honest product recommendation with the science layered in, published alongside a TikTok Shop link.
The video travelled almost entirely through algorithmic discovery and search, reaching a 94.4% Singapore, 91% female, 25–34-core audience: the exact buyer demo premium skincare brands pay to reach. And it converted.
Unsolicited feedback from brand teams after campaigns wrapped.
I just watched your second video, it's fantastic. You did such a great job clearly highlighting the key features of the shoes in every close-up, and the overall vibe of the video feels so smooth and relaxing. I personally really loved it. Truly appreciate your effort and efficiency throughout the whole process.
We truly valued collaborating with you on the Holistic Way campaign and we'd be thrilled to work together again on a new project.
This is the best feedback video our brand has received in a while. The way you edited your video was so smooth and professional, and your editing is so efficient. I love the way you never overdo it with flashy effects, but still manage to keep things interesting. You made my day dear, have a nice day.
The quality of the video is excellent, and we truly appreciate how well you highlighted the features of our product. It was a pleasure to see your creative work.
Working with Ki has been a very positive experience. Her content is a good blend of relatable snippets and high-quality visuals. The personal lifestyle touches feel authentic, and we appreciated that passion. The content was visually engaging and performed well, driving high levels of interactivity and engagement. I'll be glad to recommend Ki for engaging & quality content.
We still remember your content from April, and we appreciate the authenticity and trust you brought to our very first campaign. Your audience response was wonderful, and we're grateful for the support you've given Dr. Reju-All from the beginning.
Thank you so much for taking the time to review our product. We truly appreciate the love, thoughtfulness, and effort you put into your content. It means the world to us to see how beautifully you've brought Invity to life. Your voice helps us reach more people who are passionate about skincare and wellness, and we're so grateful to have you as part of our community.
Scent & senses · A study in stillness
Beauty content that reads like a recommendation from the friend who actually did the research.
Real engagement, real growth, real buyers. Numbers from the last 28 days across Instagram and TikTok, verifiable on request.
From global beauty houses to emerging brands. The common thread is content that moves product and builds long-term brand recall.
My passion for wellness, beauty and fashion led me to content creation, but skincare was my obsession long before "content" was a career. I was the friend everyone came to for routine advice, the one explaining actives and ingredient pairings over brunch.
I make content rooted in relatable experience and lifestyle proof, not fear-based marketing. My focus is timeless, slow aging and non-invasive approaches. The kind of beauty that builds self-confidence, not anxiety.
Brands partner with me because the content converts: viewers feel informed, not sold to.
The best beauty content doesn't sell. It translates. It turns ingredients into understanding, and understanding into trust.
Every brief is scoped to your campaign goals, whether that's launch buzz, evergreen content for paid media, or a UGC library you can boost. All quotes are custom, in SGD, and based on your brand's specific needs.
Tell me what you're after below. I reply to every enquiry personally within 48 hours. No auto-responses, no funnels.
Product reviews and routines for anyone building a skincare regimen. Branding essays for teams commissioning creator content. First pieces landing in the coming months.