Singapore · content creator · beauty enthusiast

Lifestyle and beauty, with the tips I wish I'd known sooner.

Years of testing, reading, and refining, shared in short-form content that feels like a recommendation, not an ad. Lifestyle and beauty, approached with care and research.

skincare sciencelifestyleslow agingeditorial reelsUGC contentpaid partnershipscontent that converts skincare sciencelifestyleslow agingeditorial reelsUGC contentpaid partnershipscontent that converts

Content that sells
without selling.

organic

Posted on my channels

Single videos, 3-video bundles, carousels, and story series published to my audience. Built-in reach, built-in trust. Add cross-posting to hit Instagram and TikTok in one campaign.

UGC

For your channels

Scripted, shot, and edited by me, delivered for your brand to post, boost, or use as creative assets. Raw footage available on request. Licensable for paid media.

paid media

Licensed for ads

Use my content in your paid campaigns across Meta, TikTok, and YouTube. 30-day, 3-month, 6-month and 12-month windows available. Perfect for whitelisting and spark ads.

*

Work that performed.

Scroll →
See more on Instagram See more on TikTok

When organic content moves product.

One unpaid review. Real purchase intent.

The Ordinary Volufiline 92% · TikTok organic ↗ WATCH

19 attributable sales from one 23-second organic TikTok. Zero ad spend.

A short-form review posted organically on TikTok.

TikTok Shop verified
23 seconds
100% organic reach

The video travelled almost entirely through algorithmic discovery and search, reaching a 94.4% Singapore, 91% female, 25–34-core audience: the exact buyer demo premium skincare brands pay to reach. And it converted.

19
attributable sales
54K+
total views
S$630.18
GMV generated
547
product clicks
13.2K
unique viewers
100%
non-follower reach
91%
female, 25–34 core
28h+
total play time

Trusted by brands big and boutique.

60+ Brand collaborations across beauty, retail, lifestyle
Beauty Primary specialism
Retail & lifestyle partners
*

In their own words.

A small, actively growing audience
that converts.

If you sell to women 25–34 who research before they buy, this is your audience.

5%
Avg. engagement by reach
vs. 1–3% industry benchmark. Consistent across Instagram & TikTok.
+380%
Follower & reach growth
Month-on-month momentum across both platforms.
150K+
Monthly views
Across IG & TikTok, 28-day window.
Gender split
82% Female
12% Male
The premium beauty buyer demographic.
Primary location
Singapore 80%
domestic beauty market
Secondary reach
USA Malaysia Indonesia Philippines India Canada S. Korea
A diverse, internationally-minded audience
N° 01 / Portrait
Ki by Cea Tai

The friend who already read the INCI list.

My passion for wellness, beauty and fashion led me to content creation, but skincare was my obsession long before "content" was a career. I was the friend everyone came to for routine advice, the one explaining actives and ingredient pairings over brunch.

I make content rooted in relatable experience and lifestyle proof, not fear-based marketing. My focus is timeless, slow aging and non-invasive approaches. The kind of beauty that builds self-confidence, not anxiety.

Brands partner with me because the content converts: viewers feel informed, not sold to.

8.7K
Community across IG + TikTok
5%
Engagement by reach
60+
Brand collabs
Elie Saab Le Parfum on silk organza

Let's make content that actually converts.

Every brief is scoped to your campaign goals, whether that's launch buzz, evergreen content for paid media, or a UGC library you can boost. All quotes are custom, in SGD, and based on your brand's specific needs.

Tell me what you're after below. I reply to every enquiry personally within 48 hours. No auto-responses, no funnels.

I'll reply from [email protected] within 48 hours.


Thank you.
Your enquiry is in. I'll write back within 48 hours.